New products coming soon! Check it out

Our Story

EQ Athletica was founded by, Manon Schuten, in Olds, Alberta Canada in 2017. I have been riding since I was 6 years old. Throughout my riding career the main focus was dressage, as well leisurely hacks in the countryside.

EQ Athletica was born from the need for functional and technical equestrian wear with a price tag that’s fair. After selling my first pieces I realized that online sales are the trend. However, I missed the personal contact. At that moment our current business model was born.

I find it very important that we focus on the social aspect while selling our products. Some personal attention is something we get less and less by purchasing online. At EQ Athletica we want to do it differently. We want to be part of the local communities.

It’s also important to me that every single item of our collection is tried and tested-by myself and a team of experienced riders, to be able to offer you the best quality products.

I hope you’ll enjoy our brand.


Interested in becoming an EQ Athletica partner?

Personal touch

Because your smile matters


Constant desire for comfort


a passion for horses and fashion

Community feeling

We participate locally

Join our list

Signup for the EQ Athletica newsletter to be the first to hear about specials and upcoming collections.